Let’s talk about the 3 things every Designer wants you to know…
Honestly, these points will help you when dealing with a freelancer, an agency or even your own in-house team. Not to mention it will save both parties a ton of frustration and ensure you actually get what you want.
1. Content must come first
Client – ”our written content and imagery is not ready yet, but can you create a draft for us?”
I can’t stress this enough. It’s impossible to put a puzzle together without all the pieces and this is the same for design. It is much easier to put a design together that compliments and accentuates your content, rather than use placeholder information.
Working with finalised content will save you time and money because your designer won’t need to go back and re-tweak or in worst cases completely re-design. If you are struggling with wording or are unsure of how to best layout and curate website content then consider using a copywriter on online content creator to give you some guidance.
Tip: Never use images found on Google. They may be available publicly to view, but unless you have consent to use them you can run into legal issues as they are the authors property. If budget does not permit for professional photography consider using a royalty free stock library like Pexels or Pixabay – be sure to always check the conditions of use. In an ideal world though, you will have access to your own photos.
2. Good design takes time & costs money
Client ‘’A designer quoted me $100 to create a logo with 5 concepts”, ‘’I found someone online who will make me a 10 page website including SEO work and written content for $500’’
It is really important that you are comparing apples with apples. I know that’s cliché but without getting a detailed scope of exactly what you are being provided with, you won’t know whether it is value for money or in fact what you actually need.
In addition you should consider that your logo/brand, website and collateral is a reflection of your business and you will be judged upon them (despite what your mum told you about judging people). They should represent your business values, resonate with your target market and reflect where you see your business in the future.
- If a designer cannot supply you with a vector file (.eps / .ai) of your logo – turn and run!
- The same goes for colours – if they cannot give you a breakdown in CMYK (print), RGB and #Hex (online) it’s time to consider other options.
- Make sure you ask for a detailed scope of works.
- A good designer will ask you complete a creative brief or conduct a discovery call – you can’t create something without understanding its intended purpose and who the target market is.
- If it sounds too good to be true, then it likely is – don’t get caught out, your brand and your clients’ perception of it is vital to the success of your business.
3. Pratical outweighs pretty
Focus on function and customer experience. Yes, aesthetics is important and helps to distinguish your brand but that should not come at a cost to content quality and usability. Consider what people are looking for, and what it is you want them to do (don’t ever make them go searching for something)
- Avoid fluffy wording and non-relevant imagery
- Don’t over clutter – white space is not the enemy
- Consider colour selection and what appeals to your target market