3 things every Graphic Designer wants you to know.

3 things every Graphic Designer wants you to know.

Let’s talk about the 3 things every Designer wants you to know…

Honestly, these points will help you when dealing with a freelancer, an agency or even your own in-house team. Not to mention it will save both parties a ton of frustration and ensure you actually get what you want.

1. Content must come first

Client – ”our written content and imagery is not ready yet, but can you create a draft for us?”

I can’t stress this enough. It’s impossible to put a puzzle together without all the pieces and this is the same for design. It is much easier to put a design together that compliments and accentuates your content, rather than use placeholder information.

Working with finalised content will save you time and money because your designer won’t need to go back and re-tweak or in worst cases completely re-design. If you are struggling with wording or are unsure of how to best layout and curate website content then consider using a copywriter on online content creator to give you some guidance.

Tip: Never use images found on Google. They may be available publicly to view, but unless you have consent to use them you can run into legal issues as they are the authors property. If budget does not permit for professional photography consider using a royalty free stock library like Pexels or Pixabay – be sure to always check the conditions of use. In an ideal world though, you will have access to your own photos.

2. Good design takes time & costs money

Client ‘’A designer quoted me $100 to create a logo with 5 concepts”, ‘’I found someone online who will make me a 10 page website including SEO work and written content for $500’’

It is really important that you are comparing apples with apples. I know that’s cliché but without getting a detailed scope of exactly what you are being provided with, you won’t know whether it is value for money or in fact what you actually need.

In addition you should consider that your logo/brand, website and collateral is a reflection of your business and you will be judged upon them (despite what your mum told you about judging people). They should represent your business values, resonate with your target market and reflect where you see your business in the future.


  • If a designer cannot supply you with a vector file (.eps / .ai) of your logo – turn and run!
  • The same goes for colours – if they cannot give you a breakdown in CMYK (print), RGB and #Hex (online) it’s time to consider other options.
  • Make sure you ask for a detailed scope of works.
  • A good designer will ask you complete a creative brief or conduct a discovery call – you can’t create something without understanding its intended purpose and who the target market is.
  • If it sounds too good to be true, then it likely is – don’t get caught out, your brand and your clients’ perception of it is vital to the success of your business.

3. Pratical outweighs pretty

Focus on function and customer experience. Yes, aesthetics is important and helps to distinguish your brand but that should not come at a cost to content quality and usability. Consider what people are looking for, and what it is you want them to do (don’t ever make them go searching for something)


  • Avoid fluffy wording and non-relevant imagery
  • Don’t over clutter – white space is not the enemy
  • Consider colour selection and what appeals to your target market

Simple guide to colour models (and when to use them).

Simple guide to colour models (and when to use them).

How often have you encountered a business where the website colours don’t quite match the business cards, the brochures are different to the shop signage … I could keep going but you get the point.

It’s because the wrong colour model was used.

In this post I am going to quickly summarise the 4 main colour models – CMYK, RGB, HEX, PMS (Pantone) and help you understand how they should be used to ensure you get consistent results. With a little bit of knowledge you will be able to communicate better with designers and printers and avoid costly mistakes in your business.


  • A colour on screen will look entirely different when printed (and vice versa).
  • RGB and HEX are used for online/screens – they are created using light.
  • CMYK and Pantone are used for printed materials – they are created using ink pigments.
  • Your branding elements (including photos) should be available in both (print and screen) options and used accordingly to ensure consistency.
  • If you don’t have the right software or are confused, a Graphic Designer will be able to assist with conversions or check if your files are correctly set up.

CMYK (4 colour process)

  • Most popular printing method
  • Consists of cyan, magenta, yellow and key (black)
  • 4 colours of ink used in traditional printing
  • Colours are defined in a 0-100% (e.g C=75 M=68 Y=67 K=90)
  • The 4 colours are combined 1 layer at a time over multiple runs to create the desired colour
  • To get a rich black in print (often called True Black) use C=75 M=68 Y=67 K=90 instead of C=0 M=0 Y=0 K=100


  • Consists of red, green and blue
  • Used to display colours on screens (e.g computers, mobile phones, televisions etc)
  • RGB offers a wider range of colours than capable in CMYK – in some instances you may not be able to achieve a comparable CMYK print.
  • Colours are defined using 0-255 scale (e.g R=48 G=40 B=127)

#HEX (hexadecimal colours / Hex colour codes)

  • Used in web design / development
  • RGB colours are represented in hexadecimal format which browsers can read
  • Hex numbers start with a # and are followed by 6 letters or numbers

Pantone (PMS / Spot Colour)

  • Pantone is a standardised colour matching system
  • It was designed to help designers and printers specify and control colours in printed projects
  • Predominantly used for brand / corporate identities to ensure the logos and main elements are consistent across multiple mediums and printers.
  • Most common referenced colours are from Pantone Solids Colour System
  • Identified by a 3-4 digit number followed by a C, M or U
  • The best (and most accurate) way to choose a Pantone colour is via Pantone charts.
  • Be aware that printing on different materials (fabric, vinyl, paper etc) will give different colour outcomes.