fbpx
Beware of these 4 SEO scams.

Beware of these 4 SEO scams.

I want to share with you 4 SEO scams that you can avoid in 2018. Unfortunately, there are many more, but these are the main ones that I have personally seen clients fall into the trap with.

#1 – Get your business on the 1st page of Google in 1 week

Whoever you are speaking to cannot achieve this. There is no way to place an actual timeframe on organic results. There are multiple factors at play when Google is determining the rank of your content not to mention the enormous amount of data that search engines have to process.

The simple fact is no one can guarantee search results in a short period of time. SEO is a marathon not a sprint and can often take several months for even small improvements to be noticed.

#2 – Guarantee your business will stay on the 1st page of Google

No one can guarantee you a permanent first page position. Do you know why? It’s because your competitors and other similar companies are also competing for these 10 positions.

Google rankings are a constant challenge and ensuring you keep your position is relative to the amount of new content you produce, visitors to your page, engagement, keyword tweaks and many other factors.

Guaranteed 1st page results don’t exist, but if you continue to work on generating quality, relevant content and make improvements you will have a much better chance of seeing results.

#3 – Claim to be a certified Google SEO partner

There is no such thing. You can be certified for Search Advertising / AdWords (or pay per click advertising) but this is actually a different Google service not related to SEO.

Likewise, should anyone try tell you they have special access to any formula related to Google or the algorithm they are completely full of it.

#4 – Take an online course and learn SEO / SEM in a day

Whilst a short course will inevitably give you a greater understanding of Search Engine Marketing and SEO it is unlikely that you will understand all the fundamentals in such a short period. If you are keen to do your own business SEO, be patient and prepared to try different tools and spend a considerable amount of time on research and implementation.

If nothing else, knowledge is power and understanding the basics will give you more confidence when choosing a SEO consultant or marketing agency.

Simple guide to colour models (and when to use them).

Simple guide to colour models (and when to use them).

How often have you encountered a business where the website colours don’t quite match the business cards, the brochures are different to the shop signage … I could keep going but you get the point.

It’s because the wrong colour model was used.

In this post I am going to quickly summarise the 4 main colour models – CMYK, RGB, HEX, PMS (Pantone) and help you understand how they should be used to ensure you get consistent results. With a little bit of knowledge you will be able to communicate better with designers and printers and avoid costly mistakes in your business.

Fundamentals:

  • A colour on screen will look entirely different when printed (and vice versa).
  • RGB and HEX are used for online/screens – they are created using light.
  • CMYK and Pantone are used for printed materials – they are created using ink pigments.
  • Your branding elements (including photos) should be available in both (print and screen) options and used accordingly to ensure consistency.
  • If you don’t have the right software or are confused, a Graphic Designer will be able to assist with conversions or check if your files are correctly set up.

CMYK (4 colour process)

  • Most popular printing method
  • Consists of cyan, magenta, yellow and key (black)
  • 4 colours of ink used in traditional printing
  • Colours are defined in a 0-100% (e.g C=75 M=68 Y=67 K=90)
  • The 4 colours are combined 1 layer at a time over multiple runs to create the desired colour
  • To get a rich black in print (often called True Black) use C=75 M=68 Y=67 K=90 instead of C=0 M=0 Y=0 K=100

RGB

  • Consists of red, green and blue
  • Used to display colours on screens (e.g computers, mobile phones, televisions etc)
  • RGB offers a wider range of colours than capable in CMYK – in some instances you may not be able to achieve a comparable CMYK print.
  • Colours are defined using 0-255 scale (e.g R=48 G=40 B=127)

#HEX (hexadecimal colours / Hex colour codes)

  • Used in web design / development
  • RGB colours are represented in hexadecimal format which browsers can read
  • Hex numbers start with a # and are followed by 6 letters or numbers

Pantone (PMS / Spot Colour)

  • Pantone is a standardised colour matching system
  • It was designed to help designers and printers specify and control colours in printed projects
  • Predominantly used for brand / corporate identities to ensure the logos and main elements are consistent across multiple mediums and printers.
  • Most common referenced colours are from Pantone Solids Colour System
  • Identified by a 3-4 digit number followed by a C, M or U
  • The best (and most accurate) way to choose a Pantone colour is via Pantone charts.
  • Be aware that printing on different materials (fabric, vinyl, paper etc) will give different colour outcomes.